---
title: "Acquisition of a prominent Georgian beverages brand"
description: "Georgia Capital PLC (the Group or Georgia Capital), announces that the Group’s beverages business has acquired the brand name and commercial assets of Georgia’s"
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  "og:description": "Georgia Capital PLC (the Group or Georgia Capital), announces that the Group’s beverages business has acquired the brand name and commercial assets of Georgia’s"
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27 Mar 2019

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Georgia Capital PLC (the **Group**or **Georgia Capital),** announces that the Group’s beverages business has acquired the brand name and commercial assets of Georgia’s oldest beer brand – Kazbegi, brewed since 1881. Total cash consideration for the acquisition is US$ 3.65 million. Kazbegi, the fifth largest market player with its focus on HORECA market, has up to 4% and 5% market shares in beer and lemonade, respectively. Kazbegi sales are expected to enhance the off-trade sales channel through the strong distribution platform of the beverages business.

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